Why is Search Engine Optimisation so important for your business?

………Or more to the point……

Why are high rankings in Google’s natural/organic listings so important?

If you have a website that you rely on for generating sales and enquires, you will need to market that website in order to generate interest and traffic to your site. The most cost effective way to do this is by achieving high rankings in Google’s organic listings for your highly searched keywords. And with over 80% of the UK search market going to Google, you need to ensure that Google knows about your website!

Smart Traffic SEO Company will benefit your website with:

• High volumes of ‘ready to spend’ traffic – these visitors are actively searching for your products and services
  
• Long-term ‘free clicks’ – you do not have to pay every time someone clicks on your website, which is a far more cost effective strategy.
  
• Reduced costs for winning new customers = greater profits!

How do we do it?

First off. Search Engine Optimisation is not rocket science. We follow tried and tested processes that we constantly improve and refine to maximise the effectiveness of our clients’ campaigns. Moreover, effective SEO is labour intensive and time consuming. We have the resources to be able to undertake even the most demanding SEO campaigns in the most competitive markets.

Effective SEO is made up of the following components:

Keyword, competitor and market analysis – Our Analysis Team will analyse the most searched and targeted keywords and phrases that relate directly to your business. From here we identify the SEO strategies of your competitors for these phrases in order to see exactly what we need to do to rank above them. This will allow us to focus your campaign on the achieving the highest rankings for your most searched for keywords. Furthermore, this indepth research means that each campaign has minimum wastage and maximum ‘bang for your buck’.

Onsite Optimisation – Our Smart Traffic onsite SEO specialists understand how Google’s spiders crawl and index websites. Onsite SEO involves relevant keyword placement in the most important areas of each page, html code optimisation, content optimisation, internal linking, navigation optimisation as well as resolving any issues which will be affecting the ranking of your website and any of its pages. The aim of this onsite work is to ensure Google spiders can effectively crawl each page placing emphasis on the most important keywords. The result is a site wide rise in rankings for ALL keywords across you products, services and brands.

Link Building - A Smart Traffic SEO Company analyst will provide an estimation of the number of links (containing specific keywords within the link text) required to reach target positioning in Google SERPS (Search Engine Results Positions). This is done by analysing the back-links of your competitors, both for quantity and quality. All links are quality controlled to ensure they meet our strict link building criteria. A full report detailing your link campaign will be sent to you on a monthly basis. Our links are manually obtained, one at a time by a professional link builder, not a computer program. We ensure that all links meet the required criteria and that only links from well regarded websites are procured. We do not engage in questionable practices such as link rings or spamming. Quality link building is resource intensive, but it is the only really effective way of obtaining great links without risk of penalty. Click Here for More Info on Link Building Services.

Reporting and monitoring – One of the key benefits of SEO over other traditional marketing vehicles is the highly measurable results. As a Smart Traffic client we install Google Analytics free of charge which allows you to monitor traffic levels, sources of traffic, keywords used, pages visited, and many other features which provides the information to constantly drive your SEO campaign forward. Furthermore, you will receive ranking reports twice a month showing you your progress up the Google rankings for your keywords, plus monthly link building reports showing the confirmed linking partners so you know exactly what work we have completed each month.