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July 13, 2016

RankBrain: Inside the Mind of Google

Up until late last year, no one outside of Google had ever even heard of ‘RankBrain’. And we certainly didn’t know that it was playing such a critical role in determining which websites topped the search engine results pages (SERPs) for a given search term. But regardless of who knew it was there, RankBrain has […]

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June 2, 2016

How to Make Local SEO Work for You  It wasn’t so long ago that content marketing was solely the domain of digital marketers and e-commerce sites. Bricks-and-mortar shops, on the other hand, had very little reason to invest a significant portion of their resources to driving traffic to their websites – which in those days […]

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April 26, 2016

A New Development in Local Search

Google makes regular, incremental changes to both its algorithm and to the way search results are displayed. And sometimes, a relatively subtle shift have substantial implications for SEO strategy. Recently, the hint of a new development in local search has caught our attention, and we thought we’d take a moment to break it down for […]

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March 10, 2016

What’s been Happening with Google so far in March 2016?

Another week has come and gone, and with it a variety of new developments in the world of search. Here’s a round-up of three Google-related developments this week. Decline in Google Referral Spam For the past year or so, Google Analytics users have been struggling with a spike in referrer spam skewing their analytics. This […]

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February 25, 2016

Google Removes Right-Side Ads from Search Results

The world of search has been rocked yet again by a major change in the AdWords layout for Google search results. This time, the change has to do with the ads that we’ve seen in the right-hand panel of the search results since time immemorial. Last Friday, they suddenly disappeared in what amounts to a […]

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January 14, 2016

What’s on the Horizon for Search in 2016?

We’re the first to admit that the world of search is ever evolving. It seems as if the major search engines are constantly releasing new quasi-secret algorithms that temporarily rock the playing field and send us back to the search labs for some more R&D. In fact, it would probably be frustrating if we weren’t […]

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December 15, 2015

Google: Three Major Developments in Search for 2015

The world of search is constantly evolving, and for the most part, getting bigger and better by the day. However, although many of the changes Google makes benefit us all, other changes may actually have a negative impact, so it’s important to keep abreast of the changes that are taking place in order to tweak […]

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November 26, 2015

AdWords Android App Now Includes Video Campaigns with Latest Google Updates

Google has recently launched a new update for its AdWords app for Android. As announced on Google+, information on the performance of video campaigns can now be viewed on the smartphones, showing a variety of related metrics including “views, impressions and view rate with reporting scorecards.” With this new update, users can easily make adjustments […]

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November 24, 2015

Experiencing Apps Without Installing Them Is Now Possible on Google Search

Google Search continues to improve its services to users with its latest update. Users can now easily see content living exclusively within apps, without the need to install the apps in some cases. However, not all content is available for streaming. It was two years ago that Google started indexing the content of different apps […]

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November 19, 2015

Live Label in Carousel Now Available for Live Blog Publishers

Google, one of the biggest search engine and internet-related service and tool providers, officially rolled out a new way for blog owners to get in touch with readers and subscribers when they blog certain events and topics in real time. Image Credit: meneame comunicacions, sl, CC by 2.0 The Google Developers official announcement said that […]

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November 17, 2015

Google Update: New Search Quality Rating Guidelines

After more than a year, a new Google Search Quality Rating Guidelines document has once again been released to the public. The handbook comes with mobile guidelines, local queries, and “know queries”. Image Credit: frankieleon, CC BY-SA 2.0 Compared to version 5.0 which was leaked last July 2014, the new version is more centred on […]

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November 12, 2015

Turn by Turn Navigation and Offline Search Now Available on Google Mobile Maps

Google, the biggest internet-related service and tool provider, has recently rolled out the availability of Google Mobile Map search and turn-by-turn navigation offline. This development has long been expected ever since Google’s announcement earlier this May during its developer conference. Image Credit: C_osett, Public Domain Mark by 1.0 Users, however, would have to download the […]

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November 10, 2015

Google: New Interface for Search Results for Tablets Roll Out

It is public knowledge that search engine Google continuously seeks ways to improve their services. Recently, it had launched a new interface for its search results on tablet devices. Users of the said device would notice the big difference between the old layout from the latest version. Unlike the old integration of desktop and mobile […]

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November 5, 2015

Users Can Now Add New Businesses to Google Maps App

Google Maps app now allows users to easily add a new or a missing business to the map. Image Credit: Kristina Alexanderson, CC BY 2.0 The Google Maps iOS app has just released its new version (version 4.12.0), and one of the update’s noted features allows any user to add a new or a missing […]

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November 3, 2015

Google Announced Their Next Penguin Algorithm Update

Google finally confirmed an upcoming update of their Penguin algorithm, and it may take place within the remaining two months of this year. Image Credit: Christopher Michel, CC BY 2.0 Andrew Isidro, SEO and Social Media Manager at Gocompare.com, asked Gary Illyes, Webmaster Trends Analyst at Google, through a twitter post if there will be […]

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