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Sep 07th, 2015

Are We Seeing a Google Panda 4.2 Reverse?

Webmasters and site owners are speculating that Google’s Panda 4.2 update has either been reversed or altered. This comes from the fact that many of those who saw improvement in their rankings noticed that the positive impact was gone overnight.

Barry Schwartz pointed out in Search Engine Land that, since Panda 4.2’s rollout will take several months, webpages will slowly but surely see a change in their rankings. As a result, websites who recover from the Panda penalty will see small improvements as time passes. This did happen for a few weeks after the update’s release in July 2015 but, as Schwartz noted, those who saw their rankings increase (including himself) found that these returned to their pre-Panda 4.2 levels after August 14.

Panda lying on a wooden platform

Image Credit: George Lu, CC BY 2.0

A lot of webmasters agreed with Schwartz and commented that they noticed the same changes in their own sites. Some, however, disagreed that it was caused by a Panda 4.2 reverse and theorised that either Google was testing its algorithm on certain sites or that the ranking changes were caused by something else than the latest Panda update.

Schwartz has reached out to Google but they declined to comment about the issue.

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Smart Traffic Blogger

A Digital Marketing Specialist at Smart Traffic. Keeping up with the latest advancements in all things SEO he is continually developing new campaigns to keep his clients ahead of the curve in online marketing.