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Sep 23rd, 2015

Facebook Snippets No Longer Available in Google Search Results

Google seems to have removed rich snippets (including star ratings) from Facebook results in its SERPs.

On September 20, Twitter user David Markovich tweeted that he noticed that Facebook star ratings were no longer showing up in the Google SERPs in the past week. Along with his tweet, he posted two pictures showing the Google search results of a certain law firm. One picture showed the old search results in which the company’s Facebook listing showed a star rating. The other photo featured a recent SERP for the same company, this time without any rich snippets for the Facebook result.

Screenshot of David Markovich's tweet

Barry Schwartz of Search Engine Roundtable said that he couldn’t seem to find Facebook listings that showed rich snippets in Google and that he wasn’t sure if this was a bug, a new update or something else.

Webmasters and site owners have come up with possible reasons for this. Some commented that companies’ Timeline pages weren’t showing rich snippets in search results because they didn’t have any structural markup. Others deduced that many Facebook accounts have been getting fake likes and reviews and that Google is reacting to these.

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Smart Traffic Blogger

A Digital Marketing Specialist at Smart Traffic. Keeping up with the latest advancements in all things SEO he is continually developing new campaigns to keep his clients ahead of the curve in online marketing.