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Aug 31st, 2015
Facebook CEO Mark Zuckerberg has revealed that the social networking site recorded one billion active users on Monday, August 24.
This is a huge accomplishment for Facebook, who gained its one billionth user only three years ago on October 2012. The social media giant had announced in July 2015 that about 1.5 billion people use their site at least once a month but, according to Zuckerberg, this was the first time they had a billion users in just one day.
To put this achievement into perspective, Zuckerberg noted that “1 in 7 people on Earth used Facebook” on Monday, referring to the fact that the world’s population is currently 7.125 billion people. Matt Southern of Search Engine Journal, meanwhile, pointed out that approximately 3.1 billion people around the globe use the internet. This means that, on August 24, almost 1/3 of the world’s internet users logged into their Facebook accounts at least once during the day.
In a Facebook post, Zuckerberg thanked the social networking platform’s active users for helping the company reach the milestone. But he noted that it was “just the beginning of connecting the whole world” and said he was looking forward to seeing what the Facebook community can accomplish together.
This is good news for the social media site’s fans, but it can also have huge implications for those who own a business or work in marketing. With a large number of people logging into Facebook, entrepreneurs and marketers will have no choice but to use the online platform if they want to be visible to their target audience.
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