Smart Traffic - Case Studies

Smart Traffic campaigns are focused on results and return. Below are examples of how our clients have benefited from partnering with Smart Traffic:

Client: Therapy Clothing : URL: www.rtherapyclothing.co.uk Description: Therapy Clothing predominantly sell high street brand name bags and accessories through their online shop www.rtherapyclothing.co.uk. Their objective was to increase their rankings for their major brands to increase sales and to reduce Pay Per Click spend. SEO work completed for Therapy Clothing: Onsite Optimisation (including product page optimisation) Standard Link Building (initial stages) Ongoing Theme Link Building to home page and product pages Results Achieved: Visitors to the website through organic search engine rankings have increased over 300% Organic rankings now accounts for over 47% of all sales through the website Therapy Clothing are now found in the major search engines for over 9,400 keyword variations Google Top 3 organic rankings for main Kipling, Billy Bag, and Suzy Smith brands Deep linking has ensured that product specific pages are now highly ranked increasing conversion rate eg: 'suzy smith bags' lists product page in Google.co.uk Therapy Clothing are now one of the highest Google ranked independent retailers in the UK for their priority brands Future Campaigns: Smart Traffic continue to work on a monthly basis for Therapy Clothing to ensure the onsite SEO is as Google friendly as possible ongoing. This is combined with theme link building to ensure that they continue to dominate the top rankings for their brands and to overtake competitors for lucrative keywords

Client: Discworld UK : URL: www.discworlduk.co.uk Description: DiscWorld UK sell blank media (DVDs, CDs etc), ink cartridges and electrical equipment direct to consumers. As such they needed to increase their visibility in Google as they rely on high volumes of sales on products such as blank dvds. SEO work completed for Discworld UK: Onsite Optimisation (including product page optimisation) Content Development Standard Link Building (initial stages) Ongoing Theme Link Building to home page and product pages Results Achieved: Visitors to the website through organic search engine rankings have increased over 200% Discworld UK are now found in the major search engines for over 20,000 keyword variations No.1 Google rankings achieved for their most lucrative keywords such as 'blank dvd' Over 500 pages now indexed and highly ranked by Google Top 3 Google rankings for specific product pages to increase conversion rates through deep linking and deep product page optimisation Future Campaigns: Onsite optimisation tweaks and recommendations (including the best use of content addition) combined with building inbound links on a regular basis to ensure Discworld UK stay ahead of the competition

Client: USB Factory : URL: www.usbfactory.co.uk Description: Usbfactory.co.uk specialise in the production and supply of branded USB flash drives, usually used by their clients for marketing purposes. SEO work completed for USB Factory: Onsite Optimisation with quarterly onsite optimisation to ensure high visibility for Google spiders at all times Ongoing themed inbound link building Results Achieved: Smart Traffic increased unique visitors to USB Factory.co.uk from 75 unique visitors per day to over 200 unique visitors per day Organic rankings account for over 85% of all sales through the website − Smart Traffic has reduced their marketing spend by over 50% and increased enquires to their website by over 300% Sales have increased by over 105% as a result of the increase in organic visitors Future Campaigns: Smart traffic review and update the onsite SEO on a quarterly basis Content optimisation for home page and product pages Continued inbound link building campaign