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Regus Case Study

Regus are ‘the world’s largest provider of flexible workspaces’ and offer offices, virtual offices, meeting rooms, business lounges, and much more across over 80 worldwide destinations

regus

We can categorically state that Smart Traffic’s methodologies are three years ahead of their competitors

- Benjamin Bick, Regus

The Objectives

Find and fix issues affecting Regus site visibility in search engines

Optimise the backlink profile of Regus sites globally to drive rankings and traffic

The Strategy

Smart Traffic completed a full onsite audit that encompassed the UK and numerous other global Regus top level domains. This identified thousands of duplicated pages were conflicting and as such diluting authority away from the most relevant URL for search.

From here, our technical team provided a full working document of recommendations and worked together with the Regus technical team to implement across their platforms.

Finally, a full backlink audit and clean up was implemented ready for our outreach team to build highly relevant blogger links to promote key locations and keywords.

The Results

  • Search engine visibility of UK site increased by 400% within 3 months of audit implementation
  • Keywords for core serviced office locations including Manchester, Birmingham and Bristol moved into Google Top 2 positions

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