The Penguin

A Search Marketing Horror Story

The light of the monitor illuminated his face as he sat hunched over his keyboard. The rumours had started in the forums, people reporting fluctuations in their data, once plateaued graphs rising and falling. His fingers, following patterns ingrained into muscle memory, danced across the keyboard, forming keywords he must...

Posted by: Tom O'Neill

Posted in: Miscellaneous

Date Added: Oct 31, 2014

screenshot of Pierre Far making the announcement about the updated webmaster guidelines

New Google Webmaster Guidelines: Be Careful When Blocking GoogleBot from CSS and JavaScript Files

An update to the Webmaster Guidelines has just been announced, advising everyone that preventing GoogleBot from accessing JavaScript and CSS files can be harmful, because Google’s indexing system analyses webpages based on their appearance. Google Webmaster Trends Analyst Pierre Far posted the announcement and highlighted that, “Disallowing crawling of Javascript...

Posted by: Jonny Lis

Posted in: Search Engine News, SEO

Date Added: Oct 29, 2014

Android and Chrome OS

Android and Chrome OS Teams Working Closer Together, but No Sweeping Changes Yet

One of the senior members of Google’s software department has confirmed that the teams in charge of Android and Chrome OS are now working more closely with each other. However, there won’t be a merger any time soon, so users shouldn’t expect sweeping changes just yet. When asked about the...

Posted by: Jonny Lis

Posted in: Data, Reporting and Insights, Search Engine News

Date Added: Oct 27, 2014

TomTom and deCarta bringing in Google Maps alternative

TomTom and deCarta Team Up to Compete with Google Maps

Navigation device maker TomTom has entered into a partnership with local search and independent mapping company deCarta to create an alternative for Google Maps, which is a flexible product that is claimed to be highly beneficial to enterprises and developers. The two companies aim to provide users with a connected...

Posted by: Jonny Lis

Posted in: Data, Reporting and Insights, Search Engine News

Date Added: Oct 24, 2014

Penguins

Penguin 3.0 Affecting 1% of US-English Search Queries

There’s been some new light shed on the recent Penguin 3.0 algorithm update from Google. In his post on Google+, Google engineer Pierre Far revealed that Penguin 3.0 is actually just a refresh and not a fully-fledged update, which will affect no more than 1% of US English queries in...

Posted by: Jonny Lis

Posted in: Search Engine News, SEO

Date Added: Oct 22, 2014

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The Penguin

A Search Marketing Horror Story

Posted in Miscellaneous
By Tom O'Neill on Oct 31, 2014

The light of the monitor illuminated his face as he sat hunched over his keyboard. The rumours had started in the forums, people reporting fluctuations in their data, once plateaued...

screenshot of Pierre Far making the announcement about the updated webmaster guidelines

New Google Webmaster Guidelines: Be Careful When Blocking GoogleBot from CSS and JavaScript Files

Posted in Search Engine News, SEO
By Jonny Lis on Oct 29, 2014

An update to the Webmaster Guidelines has just been announced, advising everyone that preventing GoogleBot from accessing JavaScript and CSS files can be harmful, because Google’s indexing system analyses webpages...

Android and Chrome OS

Android and Chrome OS Teams Working Closer Together, but No Sweeping Changes Yet

Posted in Data, Reporting and Insights, Search Engine News
By Jonny Lis on Oct 27, 2014

One of the senior members of Google’s software department has confirmed that the teams in charge of Android and Chrome OS are now working more closely with each other. However,...

TomTom and deCarta bringing in Google Maps alternative

TomTom and deCarta Team Up to Compete with Google Maps

Posted in Data, Reporting and Insights, Search Engine News
By Jonny Lis on Oct 24, 2014

Navigation device maker TomTom has entered into a partnership with local search and independent mapping company deCarta to create an alternative for Google Maps, which is a flexible product that...

Penguins

Penguin 3.0 Affecting 1% of US-English Search Queries

Posted in Search Engine News, SEO
By Jonny Lis on Oct 22, 2014

There’s been some new light shed on the recent Penguin 3.0 algorithm update from Google. In his post on Google+, Google engineer Pierre Far revealed that Penguin 3.0 is actually...

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Webmaster Level: intermediate Mobile is growing at a fantastic pace - in usage, not just in screen size. To keep you informed of issues mobile users m ...

Webmaster level: All We recently announced that our indexing system has been rendering web pages more like a typical modern browser, with CSS and Java ...

Webmaster level: intermediate-advancedSubmitting sitemaps can be an important part of optimizing websites. Sitemaps enable search engines to discover ...

Webmaster Level: Beginner “Hey, how do I get my business on the web?” Having worked at Google for nine years, if I had a penny for every time someone ...

Webmaster level: advancedOver the summer the Webmaster Tools team has been cooking up an update to the Webmaster Tools API. The new API is consistent ...

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