Google AdWords keyword tool

Google Adds Conversion Estimates to the Keyword Planner

Google has added conversion estimates to their AdWords Keyword Planner tool. With this update, the company will use an account’s historical conversion data to see how bid changes might affect conversion metrics, such as return on advertising spending (ROAS), conversion value, estimated conversion and average cost per acquisition (CPA), for...

Posted by: Jonny Lis

Posted in: Content marketing, SEO

Date Added: Nov 21, 2014

Google on a mobile device

Google Boosts Rankings for Mobile-Friendly Sites

Google has recently launched a testing tool that checks if websites are mobile-friendly and is already penalising sites providing a bad experience to mobile users. The company has now confirmed that they’re experimenting on giving a ranking boost to mobile sites that provide a great experience. In a post on...

Posted by: Jonny Lis

Posted in: Search Engine News, SEO

Date Added: Nov 19, 2014

HTTPS Browser

Google Boosting Rankings for HTTPS Sites: SEO Professionals Recommended to Hold Off

In light of the announcement made by Google that they’ll boost rankings of HTTPS sites, chief product officer and co-founder of Raven Tools, Jon Henshaw, advised internet marketers to test the waters first before they commit to the change. In an interview by Search Engine Land contributor Clark Buckner on...

Posted by: Jonny Lis

Posted in: Search Engine News, SEO

Date Added: Nov 17, 2014

Google Carousel showing some celebrities

Google Abandons Local Carousel for the Hospitality Industries

Google has abandoned the Carousel of horizontal listings, mainly affecting hotels, restaurants, nightlife and other hospitality businesses, replacing it with a 3-pack of organic listings that link to secondary pages. Since its roll-out in June 2013, the Local Carousel had gradually expanded into an array of categories beyond local results,...

Posted by: Jonny Lis

Posted in: Search Engine News, SEO

Date Added: Nov 14, 2014

Google adwords logo

Google Mobile Ads Now Showing More Business Locations

If your business has multiple locations, then you’ll love what Google has done to AdWords for mobile devices.   Image Credit: Simon Berry, CC BY-SA 2.0   Google recently announced on Google+ that they made an update to Adwords, which allows some branded business queries to show ads with 2...

Posted by: Jonny Lis

Posted in: Paid Search Marketing, Search Engine News

Date Added: Nov 12, 2014

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Google AdWords keyword tool

Google Adds Conversion Estimates to the Keyword Planner

Posted in Content marketing, SEO
By Jonny Lis on Nov 21, 2014

Google has added conversion estimates to their AdWords Keyword Planner tool. With this update, the company will use an account’s historical conversion data to see how bid changes might affect...

Google on a mobile device

Google Boosts Rankings for Mobile-Friendly Sites

Posted in Search Engine News, SEO
By Jonny Lis on Nov 19, 2014

Google has recently launched a testing tool that checks if websites are mobile-friendly and is already penalising sites providing a bad experience to mobile users. The company has now confirmed...

HTTPS Browser

Google Boosting Rankings for HTTPS Sites: SEO Professionals Recommended to Hold Off

Posted in Search Engine News, SEO
By Jonny Lis on Nov 17, 2014

In light of the announcement made by Google that they’ll boost rankings of HTTPS sites, chief product officer and co-founder of Raven Tools, Jon Henshaw, advised internet marketers to test...

Google Carousel showing some celebrities

Google Abandons Local Carousel for the Hospitality Industries

Posted in Search Engine News, SEO
By Jonny Lis on Nov 14, 2014

Google has abandoned the Carousel of horizontal listings, mainly affecting hotels, restaurants, nightlife and other hospitality businesses, replacing it with a 3-pack of organic listings that link to secondary pages....

Google adwords logo

Google Mobile Ads Now Showing More Business Locations

Posted in Paid Search Marketing, Search Engine News
By Jonny Lis on Nov 12, 2014

If your business has multiple locations, then you’ll love what Google has done to AdWords for mobile devices.   Image Credit: Simon Berry, CC BY-SA 2.0   Google recently announced...

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