Monthly Archives

Social Media Optimisation for SEO – A 21st Century Marketing Strategy

Facebook, Twitter, Digg and Buzz are just four of the main players at the forefront of the Social Media revolution and are gaining in popularity in each day not just for tech savvy individuals but for businesses as well. The popularity of Social Media sites for individuals is obvious, it enables them to share news, views and on a base level communicate without e-mailing or texting. For business the benefits aren’t quite as obvious but free advertising is probably the thing that encourages them to sign up in the first instance…..

Smart Traffic SEO Tip #12 – Dealing with duplicate content issues

Once you have found any duplicate pages listed within Google’s index or any potential duplicates not yet picked up you now need to deal with them. Each duplication may need a different approach but generally we use the following to prevent them being picked up by Google…..

SMO v SEO – Are they one and the same?

If you were ask the majority of people what the difference is between SEO and SMO they probably wouldn’t know, the truth is they are inextricably connected to each other. SEO or Search Engine Optimisation is a series of process that enable a given website to rise up the search listings for a given keyword or series of specific search phrases. SMO or Social Media Optimisation is a relatively new marketing concept which allows companies to promote themselves and their products through the various social networking websites, Facebook, Twitter and Digg to name just three…..

Smart Traffic SEO Tip #11 – Further checks for duplicate content

Over the last few tips we have looked at ways to search to see if you have duplicate content, pages and url’s listed within Google’s index. This is useful if Google has indexed them but there may still be some pages within your site that haven’t been picked up yet but could be picked up in the future.

Smart Traffic SEO Tip #10 – Checking for Duplicate url’s indexed in Google

Sometimes within a site you will see issues with the url’s where the capital and non-capital versions exist. You can test this on a site be changing some of the letters on an inner page. For example:

www.example.com/shoes/brown_suede.html
www.example.com/shoes/Brown_Suede.html

If these are not dealt with properly then you could find that you have several copies……

Smart Traffic SEO Tip #9 – Checking for Duplicate Content within your own Site

Yesterday we looked at finding duplicate content within Google and checking whether you are seen as authoritative for it. The second search command we can use within Google will allow you to search for a passage of text within your own site.

BREAKING NEWS – Larry and Sergey announce closure of Google

News has just been released today that Larry Page and Sergey Brin have announced that they will be closing Google effective from the end of April. In a statement to the press they said ‘Although it saddens us to do so we feel that we have come to the end of our journey through search and no longer wish to continue offering Google’s services to the public’. Shockwaves are reverberating around the SEO industry as we post this……