A Yummier Web Experience with Google Recipe View
With the summer months coming up around the bend, the season certainly conjures thoughts of outdoor picnics made even tastier with a barbecue. For a second, let your mind picture this – thick beef patties and Italian sausages slowly turning on the grill, complete with an array of colourful peppers and onions being roasted on the side. Imagine piling all that deliciousness on a warmed burger bun before slathering it with a combination of ketchup, mustard, and mayo. Or picture some pork ribs cooking in their own juices on a spit before being served with buttered corn on the cob. If these are already making your mouth water, just think of the food possibilities you can come up with by using Google’s Recipe View.
In anticipation of the season of potlucks and fruit punches, “recipes” is the newest addition to the company’s growing number of rich snippets, which currently includes “reviews” and “events” among others. This means that users are now provided with a quick overview of websites that have recipe content. Amongst the information that can be easily accessed are dish ratings and relevant images.
In order to make this feature more user friendly, Google enables the certified gourmand or the hapless cook to “slice and dice” their search results further. This is done by introducing more options to base a query on.
Let’s say you are looking for instructions on how to make a spicy mango salad to balance out all the meat dishes you will be serving. On Google Recipe View, you can make the results more specific by choosing the ingredients you want to use, as well as the preparation time. Those who are health conscious can even limit their queries to the number of calories they want to have on the plate. The screenshot below provides a sample search result.
Finally, food bloggers looking to have their sites make an appearance on this new search tool would do well to mark applicable content using microdata, RDFA, or hRecipe microformats.
For more information on this scrumptious innovation, click on http://googlewebmastercentral.blogspot.com/2011/02/introducing-recipe-view-based-on-rich.html. Bite into this latest feature from Google and enhance your cooking and dining experience today!
