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Cutts Explains about the 410 and 404 Header Statuses

When Google crawl a website and encounters the status codes 404 and 410, what do they do and is there any difference? A webmaster asked Matt Cutts for clarification regarding this and Cutts, of course, replied in another Google Webmaster video. The question posted was; Before answering the question right...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 16, 2014

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Clarifications About Google Secure Paid Search Queries

Amidst the slight panic caused by Google’s further assault on keyword referer data  from logged in secure searches, it may not be as bad as it first sounded. Some things probably need clarifying. Marketers will still be able to get important keyword data, just not from Google Analytics. Furthermore, the...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 14, 2014

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Suspicions Confirmed About Paid Search Data

The prediction that Google may stop passing referrer data for paid ads has finally been confirmed. Advertisers will now start getting “not provided” in their Google Analytics with regards to keyword data, similar to what’s been happening to organic search since October 2011. Image is in the Public Domain Google...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 11, 2014

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Major Websites Scramble to Protect Themselves against Heartbleed Bug

On Monday 7th April 2014, a new major security threat to the entire online community was revealed. The bug, popularly known as Heartbleed, is said to have been running undetected since December 2011....

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 11, 2014

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Twitter Reveals the Upcoming Launch of New Design for Profile Pages

Twitter recently announced via their blog that they will soon be launching a revamped look of their profile pages. The new and improved design is meant to make it “easier” and “more enjoyable for users to express themselves. It allows users to set up a larger profile photo, customise the...

Posted by: Jonny Lis

Posted in: Search Engine News

Date Added: Apr 9, 2014

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Blogging And Its SEO Rewards

There is no magical formula that can propel your website to the top of search engine rankings, or drive lots of traffic to it. Effective SEO requires time and effort, but some tools and strategies do deliver better results than others. According to marketing professional Brent Carnduff, blogging is definitely one of the most beneficial tools for achieving SEO success. In a blog post for the Business2Community website, Carnduff lists four ways in which blogging can boost SEO efforts.

One benefit of blogging is the increased number of indexed pages. Since every blog post is treated as another web page by search engines, blogging will extend your reach. Your articles may not be perfectly optimised, but if they are of high quality and relevance your website will come up in searches involving a broad range of keywords.

Back links remain the driving force behind search engine ranking. Regular output of top-notch content will create more opportunities for generating high-quality organic links to your website. These will in turn endorse your enterprise, products or services.

Search engine results these days are being increasingly influenced by social signals. A steady stream of fresh, original pieces on your blog will lead to more social sharing, comments and endorsements, letting you reap the subsequent SEO benefits. Carnduff wraps up his blog with a reminder that search engines reward websites that deliver fresh content. Regular blogging leads to more frequent crawling, which in turn keeps your important keywords and phrases in the spotlight.

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