Category Archives: Analytics

Secured Search: Google's Answer to Search Privacy

A few days ago, Google announced that it has started rolling out encrypted search for some signed in users. This means that those who log on to their Google accounts will be redirected to https://www.google.com by default. All search query data and results through the secured site will be encrypted. Therefore, people browsing through unsecured networks such as a public WiFi can now breathe with ease. That is, if they are signed in or have directly accessed the secured site (in case if they don’t have any Google account)…

Google Analytics Real-Time: See Real Time Web Traffic as it Happens

Good news! Google is now providing a view into real-time website traffic with Google Analytics Real-Time reports. This new product enables you to see active visitors on the site and measure response to social media campaigns like Facebook and Twitter…

Images of Mobile Devices shown in Google Analytics

The New Google Analytics version has many great features that are not available in the Old version. One of these new features can be found under Visitors>>Mobile>>Device…

Due to great number of daily visitors on the Web, Google raises many concerns with regards to page view sessions. Take time to contemplate on this situation: Jane is visiting a website to find ingenious information for her article. Wanting to get more facts, she decided to jump to another site. Suddenly she realized that the previous website she visited was more relevant to her research, so she went back to where she started and took all the helpful data she needed.

In the past, we have written about features that have been combined with Google Analytics like Page Speed . For some time now, a lot of webmasters have been clamouring for a tool that will bring together the best elements of Google Webmaster Tools and Google Analytics. Now this premier search engine has come up with a way to integrate both in a single report…

Page speed is being considered by Google as the latest way to help your website improve rankings in its listing. Last year, they officially announced that this important metric will be one of the key factors to improve rankings in Google SERPs. At present, webmasters and site owners recognise that the faster the site loads, the more conversion rate it generates – this can lead to a potential increase of sales (for ecommerce sites)…

Since today’s mobile phones are created with the ability to access the “cloud”, online entrepreneurs are now making sure that their sites are also desirable to mobile users. Recognising the effect of this phenomenon, Google has also recently come up with a means by which business owners can track ecommerce data for their Internet-based resources. According to the Google Analytics (GA) blog post that they published about this new feature: “With Ecommerce mobile tracking, you can capture transaction and product information, send the data to Google Analytics, and then analyze which products performed best. Of course, because this is all within Google Analytics, you can also tie transaction data back to app usage behaviour. For example, you can now compare the referral that generated an app download by the revenue it generated.”…

The Custom Report in the new version of Google Analytics has been a fun tool to use in producing new styles of standard reports. With this tool (still in Beta), we can generate information by choosing only the needed metrics and dimensions for each report.

Good news to the Google Analytics users! Google is proud to present the new look of Google Analytics interface that is now available in all languages. The new version has also brought with newly added features which users will surely enjoy the new experience of creating powerful custom reports and helped to do better analysis. Once you sign into your Google Analytics account, you’ll find a new link to the new version at the upper right corner of the page…

Google Analytics presents In-Page Analytics: Visual context for your Analytics data

Do you ever imagine how the web visitors behave in your website? Sometimes it is really hard to get a picture of the visitor’s activity on a given website page. Some Google Analytics users will leave one browser open while use another as reference to monitor reports that are generated. Some would depend on the Site Overlay report in Google Analytics which does not work as well as expected…