Category Archives: E-commerce Tips

In March, we wrote about how Bing is now able to show product results based on a particular price query. While the thrifty shopper in me rejoiced at this development, little did I know that their Shopping feature would get a facelift more than a month later…

The Value of an E-Commerce Website

What would be a good business venture?

This is a common enough question. At some point a friend or colleague might have posed such a query to you. You probably suggested that they went for something that they’re passionate about. While having a hundred percent interest in a proposed enterprise is good, it also won’t hurt to learn a thing or two about marketing. And in this digital age, this could translate to knowing how to use online tools in order to get the word across…

Steps to a Successful Online Business Step 1: Targeted Traffic- the most important, these are your customers. Virtually most of the online business will fail due to targeting the wrong traffic. It is analogous to a real barbershop store set-up in a women community or 98% of town are women. You cannot convert them to [...]

You may have acquired a new domain which you do not know the history of. Then you proceed putting new content on the site describing your services, products and about your company. After that you are now starting to market the site through Search Engine optimisation so that you can have new unique and targeted [...]

Linking out to other domains of highly related topics is almost ignored by most webmasters or website owners wanting to become Top Ranked in Google. This ranking factor is becoming more important as the results of the latest research on this factor reveals that top ranked websites (Position 1) in Google have links going out [...]

Google Adwords Keyword tool is now showing search volumes which is extremely helpful for online merchants to estimate keyword profitability. I have discussed before Estimating the keyword profitability for SEO campaign, that provides useful information of web owners wanting SEO services. You may refer to that document for detailed computations such as ROI. Now I [...]

I just found that use of session ID in ecommerce sites can cause a sitewide duplicate content issue. For example, you may have noticed there are different URls in Google index for your the same product URL: http://www.yourwebsite.com/file1.html?osCsid=2e1349d6866367e48ec9b6f4a7c665f8 http://www.yourwebsite.com/file1.html?osCsid=2dsdfdsd6866367e48ec9b6f578dsdcxs http://www.yourwebsite.com/file1.html?osCsid=3dsdsf3dsdfds6367e48ec9b6f4a7csdsf They all belong to the same file , but containing session ID. When Googlebot visits [...]