What Google’s +1 means for the Future of SEO
The launch of the Google’s +1 feature has caused concern and intrigue within the search industry. Most SEO specialists are aware that increasingly social signals are driving search results, with Twitter mentions by ‘influential’ users now included as one of the many algorithm factors. While Bing has accepted the social media dominance of Facebook by reaching an agreement to include “Likes” in SERPs, Google have been continuingly looking to gain in this sector. That raises the question, should we be considering the +1 are a social media platform or a search device…and the answer is probably both.



