Gaining Influence through Social Media like Twitter
We are now witnessing the increase of spreading information in the online community through social media such as twitter which can be beneficial to SEO.
HP Labs conducted research (stated in this article: http://h30507.www3.hp.com/t5/Data-Central/What-makes-a-tweet-influential-New-HP-Labs-social-media-research/ba-p/81855) and used an algorithm which describes the passivity of twitter users. The study shows that the majority of twitter users act as passive to information and rarely retweet or forward information to others in the network. For this reason, you have to be very influential to gain followers in the network. In order to become influential you must not only obtain the attention of the other members and be popular but also overcome the user passivity.
Why is HP conducting research on social media? Because they believe that information is the greatest resource in addressing problems in businesses as well as in the society. We are also witnessing nowadays that social media is increasingly becoming most people’s integration to IT when it comes to searching for information
