Google now support Rich Snippets on Online Shopping Sites
Google endeavors to present users with the most helpful and informative search results. The more information a search result snippet can display, the easier it is for users to choose whether that page is significant to their search. As many of you are acquainted with rich snippets as search results that have been improved and enhanced using structured data from your web pages. Here’s a result for ‘Emergency Fire Starter’ that shows price, availability and product reviews:
Google webmaster central blog discusses the two ways listed below where you can provide information for the product rich search snippets to show up for your site.
1. Providing a Merchant Center feed
2. Adding a markup to your site
Also, there was an update last November 3, 2010 where Google webmaster central blog gives the third option below.
3. The Product Reviews Program
In the said article, it was mentioned that between merchant center feed and markup, the first one is the best bet. But note that whatever you choose, there’s still no guarantee that it will result in rich snippet being shown for your site. Patience is important as well since it will take few weeks before Google will show your rich snippets.
