Smart Traffic SEO Tip #69 – Google’s Use of Rich Snippets for Local Search

With their constant work for delivering relevant search results, Google recently announced the use of Rich Snippets for local search. If your making a website for your business or article that relate to particular place, you can apply these to reference those places and optimise for local search results.

According to Google, “By using structured HTML formats like hCard to markup the business or organization described on your page, you make it easier for search engines like Google to properly classify your site, recognize and understand that its content is about a particular place, and make it discoverable to users on Place pages.”.

To read more about the news, refer to http://googlewebmastercentral.blogspot.com/2010/09/finding-places-on-web-rich-snippets-for.html