Smart Traffic SEO Tip #80 – Important Points for Optimising Videos
Video content is playing an even more important role in online marketing and search engines are showing more and more videos on the first page. At the moment about twenty hours of video is uploaded on YouTube per minute. It is not merely enough to post a video and expect it to do well. If you desire to have your videos discovered, watched, and shared, then try some of these optimisation techniques below.
1. The first step would be to do some bit of keyword research. Here you can make full use of the YouTube keyword tool to harvest new ideas.
2. Once you have indentified the key terms that will be used, the second step would be to include them in your titles and video descriptions. AS well as placing keywords in a prominent position, keep an eye on the character limits. The title should be appealing, factual, and descriptive in 120 characters or less. Descriptions must supply more in-depth information about the video content but not exceeding 5,000 characters.
If you intend to post promotional videos, remember that YouTube visitors will be looking for something that comes with entertainment appeal and not commercial value. With that in mind keep up to date with the current online video trends and hot topics when coming up with keyword ideas.
Other important factors that can help increase video ranking include…
1. Length – a bit like Goldilocks favourite porridge, videos should not be too long and not too short.
2. The volume of visits and comments.
3. A bigger number of positive ratings from viewers.
4. Inclusion of tactics such as transcriptions and video sitemaps.
You’re also going to need a Video Sitemap which we covered in our previous post Adding Videos to your Sitemaps
