Smart Traffic SEO Tip #83 – Interlinking the Websites You Own
Is this what you need for your SEO? Or does it only bring harm to your website? These are some of the popular questions asked especially by those who own or control several sites that utilise their resources to boost their presence in the search engines.
Yes, it is okay to engage in this as long as you follow the best practices. But be very careful as this may result in the opposite of what you expected or much worse, when done the wrong way. If you wanted to pass link juices from a well established page to some new ones in order for them to be indexed and rank well in search engine results, then you should definitely consider the following:
• Always put yourself in the shoes of your target audience. If you want to lead your user to another page then make sure that it will provide him with additional information about his particular query. In other words, the link is relevant to their search.
• The other thing that you should also avoid is the spamming of unrelated links. An example of this is putting a site wide links that points to www.otherdomain.com using over optimised anchor text. This is a manipulative act and therefore a big No No.
Does this give you a sense of relief? I hope so. Always put in mind that it is okay to interlink your sites as long as you use appropriate and natural techniques. There’s a recent article with video posted in SEOMOZ where you can also get additional information related to this post.
