Smart Traffic SEO Tip #16 – Linking Out to Related and Informative Sites (Related External Links)

We all know that building inbound links for your site is one of the most effective ways to attain the rankings you’re longing for. Inbound links actually enable Search Engines to find your site, increase PR and uplift site authority. But, how do External links help in SEO?

Sites link to other sites, it’s Natural.

So why related external links? Google likes sites that are helpful to Users, specifically those that provide better information. Therefore, aside from providing relevant and unique content, have links that points to other informative sites that are relevant to your site/pages, making your content more relevant and invaluable. It’s actually a way of having your site noticed and promoting it. The more open you are in linking to other sites, the higher the chance other sites will link to you.