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How do you Use Webmaster Tools? Google Wants to Know

Feedback is probably the most useful data for any business offering services to the public – whether it’s free or not. Apparently, Google Webmaster Trends Analyst John Mueller knows this more than most, and has utilised his Google+ page for this very purpose. The result was a number of replies...

Posted by: Jonny Lis

Posted in: Search Engine News

Date Added: Apr 18, 2014

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Cutts Explains about the 410 and 404 Header Statuses

When Google crawl a website and encounters the status codes 404 and 410, what do they do and is there any difference? A webmaster asked Matt Cutts for clarification regarding this and Cutts, of course, replied in another Google Webmaster video. The question posted was; Before answering the question right...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 16, 2014

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Clarifications About Google Secure Paid Search Queries

Amidst the slight panic caused by Google’s further assault on keyword referer data¬† from logged in secure searches, it may not be as bad as it first sounded. Some things probably need clarifying. Marketers will still be able to get important keyword data, just not from Google Analytics. Furthermore, the...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 14, 2014

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Suspicions Confirmed About Paid Search Data

The prediction that Google may stop passing referrer data for paid ads has finally been confirmed. Advertisers will now start getting “not provided” in their Google Analytics with regards to keyword data, similar to what’s been happening to organic search since October 2011. Image is in the Public Domain Google...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 11, 2014

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Major Websites Scramble to Protect Themselves against Heartbleed Bug

On Monday 7th April 2014, a new major security threat to the entire online community was revealed. The bug, popularly known as Heartbleed, is said to have been running undetected since December 2011....

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 11, 2014

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Product Listing Ads Market Share Declines In July

Product listing ads are Google’s enhanced search advertisements. They include many features such as images or prices, and received a lot of attention from marketers during last year’s holiday season. Yet this July saw a decline to 1.05% of all ads, from 1.22% two months earlier, according to a study of advertisers carried out by Marin Software company.

However, this is due to change as this year’s holiday shopping season kicks off, and it is expected that retailers are more likely to choose richer search ads. While there was a slight decline in marketer interest, the prospects for product listing ads are good, especially since the ads seem to accumulate ever higher click-through monthly rates.

The average click-through rate of these ads reached 1.66% in July, climbing slightly from 1% in January last year. The study noted that mobile shopping is the main factor for the growing number of clicks.

Additionally, global costs per click are seeing a drastic increase, up to $1.59 in July, compared to $1.04 a year earlier. This increase in price may encourage advertisers to think more strategically about their product listing ads purchases.

The share of clicks on product listing ads compared to text ads, according to the report, shows that – while in July a slight decline was observed in enhanced search ads – the trend is towards more product listing ad clicks. They take up a 2.21% share of all clicks in July, compared to just 1.15% in July 2012. The shopping season is the period when the biggest percentage of spending goes to product listing ads, compared to text advertisements.

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