Rich snippets: Testing tool improvements, breadcrumbs and events
Since Google first roll-out of “rich snippets”, many webmasters have shown great interest in adding markup to their webpages thus improving their listings in Google search results showing most useful and informative search results.
To help the webmasters, here are the three recent product updates:
1. Testing tool improvements
A new error messages was added to the Rich Snippets Testing Tool that helps webmasters better identify and fix markup problems.
2. Rich snippets markup for breadcrumbs
Google adds support for breadcrumbs markup formats that helps webmaster clearly identify their site hierarchies. Showing site hierarchies rather than standard URLs in search results helps users to better understand your website.
3. Rich snippets for events
Improved search experience when searching not only for general queries but also for specific events showing rich snippets when pages containing a single event show up in search result. Single event rich snippet containing the date and location of event:
*sample images are taken from Google Webmaster Central Blog
For more information please refer to this article: http://googlewebmastercentral.blogspot.com/2010/09/rich-snippets-testing-tool-improvements.html
