Any good search engine would know that the business of providing top quality search results is a constantly evolving process. For instance, Google has made quite a number of improvements since it was launched. Currently, users get to see the contents of a site even before they click on the link through Instant Previews, which now supports flash content and functions as a mobile application. This blog has also released articles about Google’s use of rich snippets. An April 2010 post talked about how they are helpful in providing additional facts that researchers may find useful. Months later, we discussed how the use of snippets has expanded to accommodate shopping sites and even food recipes.
Recognising the importance of this element in coming up with more refined search results, today’s foremost search engines introduce schema.org. A combined initiative of Google, Bing, and Yahoo, this resource eliminates the need to comply with different requirements for adding structured markup. Presented below are some things you can expect.
• A hundred new markup types
• Continue support for existing markup that use microformats or RDFa
• Introduction of rich snippet testing tool
Data markup may not have any directly affect SEO efforts made by websites since it is not considered a ranking factor. However, if you want potential clients to get a feel of your product or service even before they click on your page, snippets can be quite helpful.
Learn more about this latest development here – http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html.
