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How do you Use Webmaster Tools? Google Wants to Know

Feedback is probably the most useful data for any business offering services to the public – whether it’s free or not. Apparently, Google Webmaster Trends Analyst John Mueller knows this more than most, and has utilised his Google+ page for this very purpose. The result was a number of replies...

Posted by: Jonny Lis

Posted in: Search Engine News

Date Added: Apr 18, 2014

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Cutts Explains about the 410 and 404 Header Statuses

When Google crawl a website and encounters the status codes 404 and 410, what do they do and is there any difference? A webmaster asked Matt Cutts for clarification regarding this and Cutts, of course, replied in another Google Webmaster video. The question posted was; Before answering the question right...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 16, 2014

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Clarifications About Google Secure Paid Search Queries

Amidst the slight panic caused by Google’s further assault on keyword referer data  from logged in secure searches, it may not be as bad as it first sounded. Some things probably need clarifying. Marketers will still be able to get important keyword data, just not from Google Analytics. Furthermore, the...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 14, 2014

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Suspicions Confirmed About Paid Search Data

The prediction that Google may stop passing referrer data for paid ads has finally been confirmed. Advertisers will now start getting “not provided” in their Google Analytics with regards to keyword data, similar to what’s been happening to organic search since October 2011. Image is in the Public Domain Google...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 11, 2014

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Major Websites Scramble to Protect Themselves against Heartbleed Bug

On Monday 7th April 2014, a new major security threat to the entire online community was revealed. The bug, popularly known as Heartbleed, is said to have been running undetected since December 2011....

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 11, 2014

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SEO Company Smart Traffic launch Social Media Optimisation Service

SEO Company Smart Traffic launch Social Media Optimisation Service

Smart Traffic, the UK’s largest SEO Company add Social Media Optimisation to their existing portfolio of services in order to provide new and existing clients with a well rounded online marketing campaign

Bristol – 8th April, 2010 – Smart Traffic roll out Social Media Optimisation service to boost clients’ online exposure and enhance corporate profile

Smart Traffic utilise the social networking phenomenon by introducing a Social Media Optimisation (SMO) service that provides clients with an enhanced web presence that contributes to the results produced by other online marketing campaigns.

Smart Traffic believe that the publicity generated by the Social Media sites such as Facebook, Twitter and Digg can add to and enhance a company’s existing web presence and corporate profile.

Andy Birt, Managing Director of Smart Traffic says, ‘A well structured SMO campaign in conjunction with a tailor made SEO campaign will give our clients the best results in terms of search engine ranking and also attract traffic from sources other than search engines.’

Features such as RSS Feeds, sharing buttons and social news can all be added to the content and as well as the added publicity can also stimulate interest from users who are not traditionally from the client target audience. Content centred promotional activities such as blogs and discussion group participations are also effective tools in SMO with the constantly refreshed content being picked up and cached by Google.

Andy goes onto say, ‘Aside from the positive publicity generated by SMO we also aim to preserve and enhance the Search Engine Reputation Management (SERM) strategies employed by our clients in order to minimise any damage from malicious sources.’

SMO is by no means limited to marketing, it can be utilised for recruitment, brand building and product development as an integral part of a company’s knowledge management system.

For further information on the SEO tips, advice and Free SEO Training available from Smart Traffic please contact:

Andy Birt
Managing Director
Smart Traffic
www.smart-traffic.co.uk
Tel: 0845 331 3512

About The Author:

Stuart
Stuart has been involved in online marketing since 2005 and enjoys the day to day challenges. Knowledgable in all aspects of SEO he particulary is interested in Analytics, Conversions and Local and Mobile SEO. View all posts by Stuart Seo Blog
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