Smart Traffic SEO Tip #66 – SERPs Showing More Results from a Single Domain
Google just recently announced and launched a change in their ranking algorithm. With this change users can now find a larger number of results from a single site in a much easier way. Compared before, the new ranking algorithm shows more results from the relevant site for queries indicating strong user interest in particular website like the one showed in the screen shot below.
*image taken from the Google Webmaster Central Blog
This should be good for sites focusing on brand awareness and reputation management as more pages from their site will appear in the search reults pushing down negative reviews. But is this good for users/searchers as well? Probably not because some people just don’t like checking pages in one domain again and again and could well be looking for a review or something to compare against. Good or bad, this is a new update from Google and webmasters should deal with it, as this only means more effort to rank more pages!
