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What’s New in Google AdWords?

Google announced last week that they will be soon be releasing new features in AdWords. And in light of the disappearance of important referer data in Analytics, this particular bit is certainly welcome news to site owners and search marketers. According to Product Management VP Jerry Dischler of Google AdWords,...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 23, 2014

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Which One is Worse? Algorithmic or Manual Action?

Last month, Matt Cutts released a video about “how to tell if your site was affected by an algorithm update or a manual action penalty”. There, Cutts clearly pointed out the difference between the two. He also mentioned that getting hit by an algorithmic update is not really a punishment,...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 21, 2014

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How do you Use Webmaster Tools? Google Wants to Know

Feedback is probably the most useful data for any business offering services to the public – whether it’s free or not. Apparently, Google Webmaster Trends Analyst John Mueller knows this more than most, and has utilised his Google+ page for this very purpose. The result was a number of replies...

Posted by: Jonny Lis

Posted in: Search Engine News

Date Added: Apr 18, 2014

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Cutts Explains about the 410 and 404 Header Statuses

When Google crawl a website and encounters the status codes 404 and 410, what do they do and is there any difference? A webmaster asked Matt Cutts for clarification regarding this and Cutts, of course, replied in another Google Webmaster video. The question posted was; Before answering the question right...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 16, 2014

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Clarifications About Google Secure Paid Search Queries

Amidst the slight panic caused by Google’s further assault on keyword referer data¬† from logged in secure searches, it may not be as bad as it first sounded. Some things probably need clarifying. Marketers will still be able to get important keyword data, just not from Google Analytics. Furthermore, the...

Posted by: Richard Eaves

Posted in: Search Engine News

Date Added: Apr 14, 2014

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Smart Traffic’s SEO Trends for 2012

Smart Traffic’s SEO Trends for 2012

As 2011 draws to a close, we can reflect on the changes in SEO and Google over the year. 2011 may have been the year of the Panda with Algorithm updates shaking up the SERPs and scaring webmasters into action, but this wasn’t the only advancement which gave search engine marketers something to think about when approaching strategies for 2012.

Mobile SEO
We all know mobile search is up – and its set to increase even further in the new year. What makes the difference now if whether your site is ready to actively target this market. Mobile SERPs are a lot more tailor-made, so you need to ensure that Google sees your services as the most suitable and easily associable both technologically and physically.

Smart Content
Now more than ever websites need accurate and informative information to get ahead of their competitors. In light of the Google freshness update this should include a blog or news section that adds valuable disccusion to your industry. And, as always, a properly optimised Content Development Section is essential for all traffic targeting pages.

Full Social Media Intergration

Its hard to believe years after social media went from a buzzword to a fully fledged sector of the marketing industry that some business are still without without proper Facebook, LinkedIn and Twitter profiles. For 2012 we can expect Google+ to play a more prominent role in SERPs in some capacity, so a business profile should be first on your check list for 2012. The introduction of the author markup on page and in results is an indicator that more and more building an identity for your company will be a part of SEO.

About The Author:

Emma Tomlinson is the Head of Retail, overseeing SEO strategies for Smart Traffic's 300+ campaigns View all posts by Emma Seo Blog

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