The Google Panda Update – Explained Further
Google has already confirmed that it has manually pushed the Panda Update Version 2.2 sometime last week. Although a formal announcement has yet to be made, some websites who practise legitimateSEO methods have already felt the change – be it a positive or negative one. The Panda Update first made its appearance on our blog in March. In that article emphasis was made on Google giving more consideration to online resources with substantial content that did not appear to be placed on the site for the sole purpose of optimisation. While this remains true, there have been numerous discoveries and realisations made along the way.
On June 21, Danny Sullivan wrote a fine post about understanding the ways of the elusive Panda further. The next few paragraphs will underscore some of the more helpful points that this search engine guru stressed.
• Contrary to popular belief, Panda Update Version 2.2 and the ones that came before it is not a major overhaul of ranking algorithms. More accurately speaking, it is a value that feeds of the elements of the main Google algorithm. Web content indexed content can either score high or low on Panda. However, it is essential to note that it is also not the culprit behind the entire drop in rankings that has happened after its release. There are other, more subtle tweaks being done on Google from time to time.
• Since much computing power is involved in the implementation of this much-talked about value, the search engine behind it has sought to turn it on at certain periods. Usually, there is a four to six week interval between applications. Let us say your rankings have dropped immediately after a Panda wave. If you have made improvements after in accordance to Google standards, it is possible that you can regain that coveted position on the next evaluation. Desired changes may be reflected after four to six weeks.
We may not be feeling the full effects of Version 2.2 yet but its best to learn about its dynamic nature as much as possible for a better understanding of this system and how to make it work for you. If you are concerned about your own website’s rankings (and I bet you are) on the SERPS, now is a good time to be vigilant. Smart Traffic clients can contact their Campaign Managers for further Panda advice.
