The Value of Top Rankings on Page 1

Chitika.com (online advertising network) have released some data research they have done on traffic generated from different ranking positions in Google. We all know that top rankings bring in the most traffic but it is good to have some more data to support this showing the value of top rankings and the need for a good SEO campaign. This is a snapshot of the data:

According to the research based on over 8 million impressions position 1 gets about 34% of the clicks, position 2 gets 17% and position 3 about 11%. AOL released a similar report back in 2006 which showed a higher percentage for position 1 but less for positions 2 and 3.

You can read the full article here:

http://chitika.com/research/2010/the-value-of-google-result-positioning/

It doesn’t tell us anything that everyone didn’t already know but with so much competition around it just shows even more the importance of those top positions.

Posted in: SEO Headlines Date Added: May 27, 2010

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