Smart Traffic SEO Tip #62 – The value of Videos in Search Engine Optimisation
Many businesses have embraced and made videos as a central part of their online marketing. This started when Google integrated video into its universal search offering in 2007.
How can a websites featuring video gained a significant SEO advantage?
When a relevant video is integrated and matches the content of the website, search engines find and index it within the site’s content therefore improves the overall website and video search ranking with regards to the targeted keywords. Also, it allows the search results to display matching videos making its appearance more appealing thereby increase the site’s traffic.
Just make sure that the videos are crawlable by search engine. How?
(i) – Make a video sitemap, this to tell Google about your online videos so that they can find it, indexed it and include it in the search results – see our related post here – Smart Traffic SEO Tip #48 – Adding Videos to your Sitemaps
(ii) Check if the videos are not blocked in the robots.txt
(iii) Provide proper titles and descriptions, include the targeted keywords. Also provide meta data about each video, like content, dimension and duration.
This tip was based on a great seo blog post on video over at searchengineland.com
