Smart Traffic SEO Tip #4 – Utilising the Meta Description
The meta description will not improve you rankings (although duplicate descriptions can penalise your site with a duplicate penalty which could drop your rankings so I guess you could argue that they do!) BUT it can improve conversions. This is your opportunity to get your sales pitch and message across to the viewer. It’s more of a sales copy and as such should be written with your customers in mind and show them that you have what they are looking for. Entice them to click on your listing with good use of keywords as these are highlighted in the search results. We recommend keeping the description to less than or equal to about 157 characters and unique for each page.
Bad Example: seo company, seo specialist, seo specialists, seo service, seo services, seo uk, seo expert, seo experts, seo
Good Example: Increase organic search engine rankings. Increase your sales. Increase your profits. The UKs leading SEO company. FREE SEO ANALYSIS – Call 0845 331 3512 today!
Remember, you have put in the hard work getting your site ranking, don’t lose those potential customers by having a poorly written description!
