Smart Traffic SEO Tip #38 – What are Sitelinks?
Sitelinks are a set of links shown below the main search result, linking to the pages within the site. Google’s process for generating Sitelinks is completely generated.
Sample screen shot of sitelinks in Google search result:
Advantages:
* It will serve as a shortcut for the searchers saving them time from searching through the web pages to find the information they are looking.
* It will increase the site’s visibility and reputation which will attract visitors providing more traffic to the website.
Factors to consider in Getting Google site links:
* Site ranks first for the keywords that generate Sitelinks.
* Crawlable / Well structured navigation
* Create structured navigation using HTML features like unordered lists (UL) and text links.
* Organize navigation containing only the most important pages of the site.
* High click through rates from the SERPs (To increase the click through rate of the site, add useful page title and Meta description. Brand the website with a unique name and it should not be too generic).
* Site should have useful outbound links
* Inbound links from High quality sites
* Older site age
* Site should be really useful and should have low bounce rate.
