Formula to convert Google “Estimator Clicks data” to “Actual number of Searches”
Majority of the SEO professionals, internet marketers are using Google traffic estimator tool. But it may provide some problems because these are showing using clicks per day data. I have investigated possible ways on how to convert possibly clicks per day data to Google monthly searches.
This study presents the following analysis:
a.) to convert Google traffic estimator clicks per day to actual Google searches, a %CTR of 24.77% is used. You may ask why and these are the reasons (presuming negligible amount will click on the Google second page):
-The total %click through of 1st page organic results are about 69.23 %, determined from our previous experiment (1st position=39.45%, 2nd position=9.42%, 3rd position=6.87%, position 4-10=13.49% total) then the %CTR for ad words are 100-69.23%= 30.77%.
-Presuming there are ten ad word positions in the page and 20% of ten positions will received 80% of the clicks (80/20 rule), the top ads will received 80% x 30.77% ~24.77%.
-During the gathering of ad words click per day data in traffic estimator, it is customized in such a way Google will estimate the number of clicks when the ad is at Top three positions in order for us to use 24.77% correctly.
Based on this analysis the formula to convert traffic estimator clicks per data to actual searches per day are:
Google searches per day= Google estimator clicks per day (at Top three positions) / 24.77%
To convert to monthly figures just multiply by 30.
For example supposing there are two clicks per day. This is roughly equivalent to:
Google searches per day= 2/0.2477~ eight searches per day
For the entire month this is equal to eight x 30 = 240 searches per month.
The searches is already feasible and useful when compared to actual analytics data (like Google analytics), but this is not entirely very accurate.
