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Archive for April, 2008

Estimating the keyword profitability for SEO campaign

Tuesday, April 29th, 2008

Profitability of keywords is important for online business success. Assessing the best keywords is tough. It is not always a job for SEO but for the online business owner too. This knowledge is a must. Computing the profitability needs 3 data:

a. Planned Annual Margin from sales.
b. Planned Annual Cost of SEO campaign.
c. Return of Investment factor - positive means there is profit from the campaign. (more…)

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