In SEO Chat Forums I heard a lot of complaints about ranking problems. Below is the short diagnostic checklist that you can used to determine if your site is banned, penalized or just lose to competition. This test assumes your site is live for at least 3 months. As a background:

Banned: This is to signify that no pages of your site are included in the Google index.
Penalized:This means that your site has some issues in violation to Google guidelines or some non-conformance that will make your site appear spam to Google thus lowering the rankings.
Just lose to competition: Your site does not anymore appear relevant to Google because of some content issues or links, and your competitors are doing better than yours, which results to down rankings.
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