Archive for November, 2008

Secrets to Google ranking: Registration Length of Domain?

Friday, November 28th, 2008

We made some statistical study of the domain registration length if ever we can find the average in years for those that are in Google top 10 for any competitive terms. It has been theorized that the longer the registration length, the more trusted the domain to Google. You know why? It shows you are serious of your business. Business owners that registered their domain for a longer time are mostly serious owners and have good long term plan for their domains.

It make sense that throwaway or spammy domains are registered for a short time because the spammers do not have serious funding. It is common sense that any long term plans in attempting to spam search engines will not work because of algorithm continuous improvement. This makes domain registration length of spammy domains very short (at most 2 years).

The graph below proves that indeed Top 10 ranking domains for any competitive terms in Google are registered on the average of 10 years! It is randomly sampled and there are around 50 to 100 sample sizes.

Domain Registration graph

Recommendations:

1. If you are serious into long term ranking, register your domain for around 10 years. Stats says it shows high probability of 1st page ranking.
2. Along with long registration period, provide compelling services and make it helpful to visitors. These are vital ingredient for long term Google ranking success.

Disclaimer: Of course, this is not a correlation study. Bear in mind that the length of registration itself does not mean your domain will rank because of relevance.You still need a lot of SEO work for this.

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