Conversion rate in a website is an important measurement of business success. For example, supposing if you have a total of 12,343 visitors coming to the website in the entire month and only a total of 50 successful sales transactions are recorded. The conversion rate will be:

Conversion rate = Total number of successful sales transaction/ Total number of visitors= 50/ 12343 =0.40%

Supposing again if you do not have sales data and you would like to estimate the conversion rate in that website for a specific keyword? Then again you have to follow the rough rules below:

High Conversion rate = 3.5% ~5%
Medium Conversion rate = 1% ~ 3.5%
Low Conversion rate = 0.2% ~ 1%

Rule number 1: If the targeted keyword is a product name and target page is all about that product name, then it has a high conversion rate. Or we can say that if the targeted keyword does exactly say the services involved in at least 3 word phrase and the page content only talks about that specific service, it will have a high conversion rate.

Rule number 2: If the targeted keyword is a product name but the targeted page also contains other products in a more broader aspect then it will have a medium conversion rate.The same applies if you are selling for services not products.

Rule number 3: If the targeted keyword is not a product name but but you are targeting the broader name, for example instead of targeting “Nokia 5110″, you are targeting “mobile phones”. The conversion rate associated with this example ranges from very low ~0.2% to 1.0%.

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