Social Media Optimisation
Of the 282.7 million European Internet users age 15 and older who went online via a home or work computer in December 2008, 211 million visited a social networking site - representing a penetration of 74.6%.
Comscore, February 2009
Why your business needs Social Media Optimisation:
- Get your products and services infront of more potential customers
- Update your 'followers' quickly and easily with product and service updates which creates loyalty to your company
- Raise the profile of your business with your customers, potential customers and search engines to help them find you again and again
- Most importantly.........INCREASE SALES!
Terminology Explained:
SOCIAL MEDIA INTERFACE (SMI) - Your Social Media Interface (SMI) is set apart from your main website in order to add more weighting to the site. The purpose is to create an Industry specific resource that will be more trusted by your potential customer base. Your SMI will serve as a sounding board to help you win new customers, sell more to your existing customers and raise your profile within your Industry.
ONLINE PRESS RELEASES - Press Releases are a fantastic way to announce sales, product launches and other newsworthy events to your target market. A well written press release syndicated through the right channels can make a huge amount of 'noise' in your Industry. Raise your company profile online and give your website more weighting in the search engines which help increase rankings.
INFORMATION ARTICLES - Usually 400 to 500 words long, information articles are designed to provide information to your target market. A well written and manually submited (through the right channels) Information Article will gain you company a good level of coverage and also backlinks that Google will index to help increase ranking
SOCIAL BOOKMARKS - Social Bookmark websites are designed to allow like minded people to share web pages with others that they think they will find useful. For instance, if someone finds a great range of hiking boots they have been looking for, they may post the link on social bookmark sites like Digg.com to spread the word to others looking for the same thing.
Benefits of Social Media Optimisation
Social Media Optimisation Services
Many internet users are more than familiar with the huge selection of social networking sites online and although most are used for leisure they can be utilised for business as well. Facebook, Digg and Twitter are just three of the social networking sites that business people can take advantage of. Publicity is everything for any business because of course the more people that see your site the more people are likely to buy services or products. Smart Traffic has developed a number of social media strategies and processes that enable business to obtain enquiries from other places aside from their own websites or search engines. Another advantage about developing a company's social media profile is that Google highly regards many of these sites and this is reflected in the search listings. SMO strategies in conjunction with SEO can help a site rise up the rankings and give them the edge over their competitors, millions of people use social networking sites everyday so it makes sense to take advantage of this phenomenon and get your business in as many 'shop windows' as possible. For more information on our SMO services and what they can bring to your business give us a call or get in contact via our website.
Real Business Potential
To the uninitiated social networking could be perceived as frivolous and for leisure time only, this is certainly not the case. When you embark on an SMO Campaign with Smart Traffic you will become aware of the great many benefits that this type of optimisation can bring to your company. The first step in creating a Social Media solution for your online marketing objectives is to set up a Social Media Interface. (SMI) The SMI is set up separately from your website and its purpose is to create an industry specific resource that will appeal to your target audience. Online Press Releases are another service that Smart Traffic offer as part of the SMO campaign and are a great way to enhance your web presence and build your online brand. The content team at Smart Traffic will create a Press Release based around a newsworthy item you suggest and then syndicate it through a number of channels in order to give you maximum exposure where it counts, on the Google search listings. Information articles and social bookmarks also give the business valuable exposure and will appeal to not only to your target audience but also anyone else interested in the sector.
SMO Specialists
Although it is possible to orchestrate your own social media campaign this will in all likelihood not make much of an impression on your overall search rankings. Smart Traffic using their unrivalled SEO knowledge can tailor a strategy that can deliver powerful and also long term results. The key to a successful SMO campaign is not merely registering with a social website and adding and updating your details, the best results are attained using a clear strategy in conjunction with the input of SEO specialists. Smart Traffic, the UK's leading SEO company know what the search engines like and using their unrivalled SEO expertise can produce Social Media Optimisation strategies that satisfy all criteria and ultimately add weight to your site. If you would like to discuss your marketing objectives in more detail with a Social Media Consultant please feel free to contact us. If you provide a brief outline of your business we can make some recommendations as to the best course of action to take. The world of Social Media is expanding at a phenomenal rate, get on board and boost your profile with Smart Traffic's SMO team.
Monitored and Measurable Results
One of the main advantages of using an experienced Social Media Optimisation company such as Smart Traffic is that you can see the results of your campaign very quickly. Smart Traffic will provide you with regular reports on the progress of your campaign and make suggestions as to how we can expand your presence. Social Media is an ever evolving area of the internet and new services and sites are being added constantly, you can be assured that Smart Traffic will identify any new developments and initiatives and recommend them to you if appropriate for your business and sector as a whole. This also applies to distribution outlets for online press releases and articles, if our Research and Development team identify any distributors that produce faster results in regard to rankings we will look into targeting these sites for our clients. As with all our services our aim to is provide you with maximum return on your investment with us and we will pull out all the stops to get you the type of results you expect and maintain our business relationship for the foreseeable future. Realise your business potential and contact Smart Traffic today.
